Star Candidate


Role: Senior Marketing Professional/ Marketing Manager / Head of Marketing
 

Preferred work pattern: Part time / flexible 

Locations: London & South East 

Salary: £60k FTE  

Day rate: £300 per day 

Availability: Immediate 


Profile
 
Nicki is an accomplished Innovation and Marketing Professional with 15 years experience nurturing national treasures such as Maltesers, Hula Hoops and KP Nuts. Social media trained with Digital Mums in 2018 and now ready for new challenges. Strongly creative and analytical marketeer with an excellent professional record, built on blue chip marketing graduate training with MARS, Chartered Institute of Marketing Diploma and BSc Mathematics from University of Warwick.  

Summary
Nicki’s marketing skills and experience are adaptable for a large or small business, either as part of a team or standalone.  Her blue-chip background in addition to her recent digital marketing training mean she has strategic planning & strategic ability together with the desire to deliver hands-on marketing projects. In our opinion Nicki would make a fantastic Head of Marketing, Marketing Director or Manager in a company looking to take their business to the next level.

Key Skills

Brand Management - As Maltesers Brand Manager, took this iconic £100m brand from -14% to +8% growth via creative and analytical use of £7m integrated communication budget across all media including TV, Press, Print and Online.
Marketing Strategist - With the KP nuts brand team, commissioned and executed a significant market research project to explore, create and test various brand positioning and hierarchies, resulting in a new brand positioning, reflected in the latest design work and media.
Social Media Management - Drove real consumer engagement for Kinomi Nuts via creating an effective social media strategy, making full use of all the latest tools (Hootsuite, Canva, Facebook Advertising, Google Analytics) to create and curate compelling content, engage with the right audiences and influencers, and measure, iterate and deliver success.
Excellence in execution - Can be counted on to get ideas to market on time and on budget, via meticulous cross functional project management, e.g. Big Hula Hoops (now a multimillion-pound sub-brand).
Consumer Insight - As KP Innovation Manager had an exceptional record of mining data for great insights to create compelling ideas that deliver incremental growth.