Increase in demand for flexible working

Recent research from various sources has shown the high demand for flexible working

of UK employees feel that flexible working makes a job more attractive to them.
believe flexible working would make them more productive.
of millennials identify flexibility as a top priority when job hunting.
of UK employees would prefer flexible working rather than a pay rise.
of women want flexibility in their next role.
of men want flexibility in their next role.

The business case for flexible working is compelling. However there is a huge gap between supply and demand for flexibly advertised jobs. Only 9.8% of UK jobs advertised offered flexibility

The population demographic and way of life is changing. Smart organisations recognise this and act upon it.  We are not just talking about women with children, as the research above shows that from millennials to early retirees flexibility is becoming a key factor across the whole jobs market.


  • 44% of generation Y rate work-life balance as a key driver in their careers
  • Only 17 % of over 50s favour traditional retirement patterns as majority want to ease into retirement via part time work first.
  • 1.1 million now work past 65 for whom phased retirement through flexible working would keep vast amount of skills and experience in the market.
  • 21% of fathers and 34% of mothers look after children while their partner is at work

Sources: Timewise, PowWowNow 2017, PowWowNow2019, CIPD,